Email marketing costs by seat count
Priced by contact count. We record only the published entry-tier price; use each vendor calculator for your list size. Cheapest published plan that fits each size, annual billing, 2026-11-10.
| Tool | 5 contacts | 15 contacts | 50 contacts | Source |
|---|---|---|---|---|
| Klaviyo | $240 Email (entry) | $240 Email (entry) | $240 Email (entry) | pricing page |
| Mailchimp | $156 Essentials (entry) | $156 Essentials (entry) | $156 Essentials (entry) | pricing page |
| Brevo | $96 Starter (entry) | $96 Starter (entry) | $96 Starter (entry) | pricing page |
| Omnisend | $134 Standard (promo) | $134 Standard (promo) | $134 Standard (promo) | pricing page |
| ActiveCampaign | $180 Starter (from) | $180 Starter (from) | $180 Starter (from) | pricing page |
| MailerLite | $130 Comfort (500 subs) | $130 Comfort (500 subs) | $130 Comfort (500 subs) | pricing page |
| Constant Contact | $122 Lite (entry) | $122 Lite (entry) | $122 Lite (entry) | pricing page |
| Kit | $0 Newsletter | $0 Newsletter | $0 Newsletter | pricing page |
"No plan fits" means no recorded plan covers that size, or the vendor says contact sales. Cheapest is not best: features differ by plan. Email tools price by contacts: these are entry-tier prices, not your bill.