Mailchimp alternatives: what it costs to switch
For 1 contacts on annual billing, Mailchimp Standard (entry) comes to $240 a year. The cheapest published alternative that fits is Kit Newsletter at $0 (−$240 a year). Lower list price is not the same as an equal product: compare features first.
Prices checked 2026-11-10. Source: mailchimp.com/pricing/marketing.
Now: Mailchimp Standard (entry) ≈ $240 a year for 1 contacts. Cheapest plan of each alternative that fits; check feature parity before deciding.
| Alternative | Cheapest plan that fits | Per year | vs now | Days (range) | Note |
|---|---|---|---|---|---|
| Kit | Newsletter | $0 | −$240 | not scored | |
| Brevo | Starter (entry) | $96 | −$144 | 4–8 | |
| Constant Contact | Lite (entry) | $122 | −$118 | not scored | |
| MailerLite | Comfort (500 subs) | $130 | −$110 | not scored | |
| Omnisend | Standard (promo) | $134 | −$106 | not scored | |
| ActiveCampaign | Starter (from) | $180 | −$60 | not scored | |
| Klaviyo | Email (entry) | $240 | ±$0 | not scored |
Kit Creator email platform (formerly ConvertKit), priced by subscribers.
Newsletter: flat $0 × 12 months = $0 (entry tier; real price rises with your list size)
Effort for this move is not scored yet: no documented export/import path checked.
Source: kit.com/pricing · checked 2026-11-10 · Kit alternatives
Brevo Email, SMS and CRM suite priced by send volume.
Starter (entry): flat $8 × 12 months = $96 (entry tier; real price rises with your list size)
Effort scores (1 easy, 5 hard): export 1 · import 1 · permissions 2 · integrations 3 · training 2. Total 9 → 4–8 days at 1 seats. Rubric.
Source: brevo.com/pricing · checked 2026-11-10 · Full Mailchimp → Brevo page
Constant Contact Email marketing priced by contacts; no free plan, only a trial.
Lite (entry): flat $10.20 × 12 months = $122 (entry tier; real price rises with your list size)
Effort for this move is not scored yet: no documented export/import path checked.
Source: constantcontact.com/pricing · checked 2026-11-10 · Constant Contact alternatives
MailerLite Low-priced newsletter tool with a free plan.
Comfort (500 subs): flat $10.80 × 12 months = $130 (entry tier; real price rises with your list size)
Effort for this move is not scored yet: no documented export/import path checked.
Source: mailerlite.com/pricing · checked 2026-11-10 · MailerLite alternatives
Omnisend Ecommerce email and SMS with a free plan.
Standard (promo): flat $11.20 × 12 months = $134 (entry tier; real price rises with your list size)
Effort for this move is not scored yet: no documented export/import path checked.
Source: omnisend.com/pricing · checked 2026-11-10 · Omnisend alternatives
ActiveCampaign Automation-heavy email platform with four tiers.
Starter (from): flat $15 × 12 months = $180 (entry tier; real price rises with your list size)
Effort for this move is not scored yet: no documented export/import path checked.
Source: activecampaign.com/pricing · checked 2026-11-10 · ActiveCampaign alternatives
Klaviyo Ecommerce email and SMS priced by active profiles.
Email (entry): flat $20 × 12 months = $240 (entry tier; real price rises with your list size)
Effort for this move is not scored yet: no documented export/import path checked.
Source: klaviyo.com/pricing · checked 2026-11-10 · Klaviyo alternatives
Documented moves away from Mailchimp
- Mailchimp → Brevo effort 9/25 · 4–8 days (up to 15 seats)
Mailchimp plans and what they cost
| Plan | Per seat / mo (annual) | Monthly billing | 5 seats / yr | 15 seats / yr | 50 seats / yr | SSO |
|---|---|---|---|---|---|---|
| Essentials (entry) at 500 contacts | $13 entry tier | not recorded | $156 | $156 | $156 | not on pricing page |
| Standard (entry) at 500 contacts | $20 entry tier | not recorded | $240 | $240 | $240 | not on pricing page |
| Premium (entry) at 10,000 contacts | $350 entry tier | not recorded | $4,200 | $4,200 | $4,200 | not on pricing page |
Seat columns use the annual-billing price; "—" means the plan's recorded seat limit is lower than that count. Email tools are priced by contacts: figures are entry tiers only.
Check before you leave Mailchimp
- Pricing page: Essentials $13, Standard $20 and Premium $350 a month at their entry contact tiers; prices rise with contacts. The vendor pricing page is a JS calculator; figures corroborated by independent reads in October 2026.
Questions
How much does Mailchimp cost?
Mailchimp lists Essentials (entry) at $13 per month, Standard (entry) at $20 per month, Premium (entry) at $350 per month on mailchimp.com/pricing/marketing/ (checked 2026-11-10).
What are the cheapest Mailchimp alternatives?
Kit Newsletter ($0 a year for 1 contacts); Brevo Starter (entry) ($96 a year for 1 contacts); Constant Contact Lite (entry) ($122 a year for 1 contacts).
How long does it take to switch from Mailchimp?
Our self-scored range for the 1 documented moves is 4–8 days for up to 15 seats. It is a judgment from public docs, not a measurement.
Sponsored station: none yet. Advertise on this page (waitlist). We do not sell any product that competes with these tools.