Mailchimp → Brevo
Switching Mailchimp to Brevo for 15 contacts: Mailchimp Standard (entry) is $240 a year, Brevo Starter (entry) is $96 (−$144), and our self-scored effort is 4–8 days (9/25). Checked 2026-11-10.
COST BY SEATS · ANNUAL BILLING
| Seats | Mailchimp Standard (entry) | Brevo cheapest fit | Difference / yr | Effort (days, range) |
|---|---|---|---|---|
| 5 seats | $240 | Starter (entry) · $96 | −$144 | 4–8 days |
| 15 seats | $240 | Starter (entry) · $96 | −$144 | 4–8 days |
| 50 seats | $240 | Starter (entry) · $96 | −$144 | 6–12 days |
Sources: Mailchimp pricing and Brevo pricing, checked 2026-11-10. The cheapest Brevo plan may lack features your current plan has. Change the plan in the estimator.
Migration check
| Question | What the vendor documents | Official doc |
|---|---|---|
| Can I export from Mailchimp? | Mailchimp exports an audience as a ZIP of CSV files, one per contact status (subscribed, unsubscribed, cleaned). The export link stays available for 30 days. | Mailchimp help: view or export your contacts |
| Can I import into Brevo? | Brevo's native Mailchimp integration syncs contacts into Brevo; only contacts who consented in the last 2 years are synced, tags do not transfer, and address fields do not map. Manual syncs must be at least 6 hours apart. | Brevo help: Mailchimp integration (import and update contacts) |
| Not moved | Automations, templates, campaigns and tags are rebuilt by hand in Brevo. | — |
More from the vendors: Brevo blog: how to migrate from Mailchimp to Brevo
Steps (hand-written from the docs above)
- In Mailchimp, export each audience (ZIP of CSVs by status) and keep the files as a backup.
- In Brevo, connect the Mailchimp integration and run the first sync for your main audience.
- Check the synced contacts: consent dates, missing tags and unmapped address fields.
- Re-create signup forms, automations and templates in Brevo, then re-verify domain authentication (SPF/DKIM).
- Send a small test campaign to a segment before switching the live list.
Effort score
| Factor | Score (1 easy, 5 hard) | Why |
|---|---|---|
| Export | 1 / 5 | Based on the export documentation linked above (limits, add-ons, who must enable it). |
| Import | 1 / 5 | Based on the destination vendor's import documentation linked above (first-party tool vs scripting, what is not imported). |
| Permissions | 2 / 5 | Users, roles and groups usually need to be created and mapped by hand before data can land. |
| Integrations | 3 / 5 | Email forwarding, forms, plugins and API keys all have to be re-pointed; default score unless the vendors document a connector. |
| Training | 2 / 5 | Similar concepts with new menus. |
Total 9 / 25 → 4–8 days for up to 15 seats (×1.5 for 16–50, ×2 above). This is our judgment from public docs, not a measured project. Rubric.
Other moves from Mailchimp
Sponsored station: none yet. We do not sell any product that competes with Mailchimp or Brevo.